We’re industrial designers, grounded in the fast-moving world of startups.

We began our careers at Plus X Innovation, where we worked with many hardware-based startups on their accelerator programme. We learned how to support businesses at different stages of growth, and now apply the same tailored approach in our studio, delivering value and innovation to our clients.

The Team

Pablo Perez


Billy Hill


Oscar Watts

Industrial Designer

Our Approach

All of our clients are working towards a goal, whether that be raising investment, launching a kickstarter campaign or designing for manufacture. We work with them to identify key outputs that they need to move forward, and design simple, elegant solutions.

Our Skillset

We believe that the best way to solve problems is through making, so we spend a lot of time in the workshop, particularly at the beginning of the design process. We rapidly iterate using rough prototypes, aiming to test the fundamental principles of a design in the simplest, most effective way.

Rapid Prototyping

3D printing (FDM, SLA, SLS)
CNC milling


Programming (C++, Python)
Electronics prototyping
Circuitry design




Market analysis
User testing

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